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B.J. Novak’s list-making startup is back with a new social media app

When actor and author B.J. Novak and his small startup first introduced The Listing App again in 2015, an app for individuals who like making and studying lists, the corporate used to be already eager about connecting other people.

“The best way that we take into accounts it basically is the way in which that you just’d take into accounts a social community,” CEO Dev Flaherty advised Recode on the time. “It begins at first with the folk you practice.”

However even after The Listing App didn’t catch on — the corporate close the app down remaining fall — the social community thought caught round.

So now Novak, Flaherty and their small crew are launching one thing new: Kiyo, pronounced “key-o,” an app for sharing themed collections of pictures and movies, roughly like Pinterest.

A screen shot of B.J. Novak’s new app, Kiyo.


Every assortment, referred to as a Kiyo, will have a unique theme and be visual to another target market. You have to create a Kiyo stuffed with photos of your canine and percentage it with everybody, as an example, or a Kiyo of your new child child and percentage it handiest with Grandma and Grandpa. While you join the app, you’ll see ideas for Kiyos, together with classes like “Picture-A-Day” or “Interior Monologue.”

“You’ll bring to mind each and every Kiyo as a unique facet of your self,” defined Nicholas Kraft, the corporate’s head of promoting and target market building, in an interview.

Kraft hopes that Kiyo, which means that “memoirs” in Jap, might be other from different in style social networks as a result of the app’s options — or lack thereof.

Kiyo doesn’t have “Likes” or hearts, nor does it inform other people what number of perspectives they get on their posts. If you wish to touch upon some other person’s Kiyo submit, you’ll be able to handiest accomplish that by means of sending that person an immediate message. Kraft thinks this may occasionally create a extra sure setting than different social media products and services in the market.

“While you’re pressured to direct message with anyone, it feels a lot more significant,” Kraft defined, including that you just’re almost certainly much less more likely to say one thing vile without delay to someone else. (And in the event you do, no less than others received’t have the ability to see it.)

The speculation is a noble one, however Kiyo is a ways from the primary social community to crop up in an business completely ruled by means of Fb. There used to be Ello, the advertisement-free anti-Fb that had its second in 2014. A myriad of various nameless networks, like YikYak and Secret, have come and long past. Photographs, the selfie app subsidized by means of Justin Bieber, began with a equivalent venture to offer younger teenagers with a secure social community and has since morphed right into a content material studio repping some in style web stars.

Nonetheless, Kiyo has a well-known founder and a few monetary backing — the corporate raised $three.2 million again when it began The Listing App from a handful of buyers together with SV Angel, the Chernin Team and Twitter founder Ev Williams.

Kiyo, which has been in personal beta for roughly a month, is ready to release within the App Retailer on Monday.

About Omar Salto

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