Home / News / Chromecast with Google TV attempts to revive Android TV for the streaming wars

Chromecast with Google TV attempts to revive Android TV for the streaming wars

At its Release Night time In tournament lately, Google formally unveiled Chromecast with Google TV. The brand new HDMI dongle is to be had beginning lately within the U.S. for $50 (it’s coming to Australia, Canada, France, Germany, Eire, Italy, Spain, and the U.Okay. on October 15). That’s rather affordable for the reason that it comes with its personal faraway regulate and devoted consumer interface. The latter is so necessary to Google that the corporate put it within the product title. “Recall to mind Google TV as your own leisure content material curator,” Google TV common supervisor Shalini Govil-Pai stated. “We will be able to be bringing the Google TV enjoy to many extra streaming gadgets within the Android TV ecosystem. As of late, Google TV is making its debut at the all new Chromecast.”

Like the entire Google merchandise introduced lately, Chromecast with Google TV has been leaking for months. The actual information this is the affirmation that Google is giving Android TV any other cross by means of bringing again Google TV. (Android TV introduced in June 2014, succeeding an excellent previous good TV effort from October 2010 known as Google TV. Sure, Google rebrands as continuously and as poorly as Microsoft.) Android TV will live to tell the tale, as Google TV is an extra interface that runs on most sensible.

The good TV area is in large part ruled by means of Tizen and webOS globally, with Roku and Amazon’s Hearth TV profitable over U.S. customers. Whilst Google noticed quite a few good fortune with its affordable Chromecast TV dongle early on (55 million bought from 2013 to 2016), customers didn’t convert to Android TV as they upgraded their TV enjoy. Google is hoping it could possibly use the a hit Chromecast to restore its good TV ambitions.

With the streaming wars heating up, the sport streaming struggle igniting, and the pandemic dumping gas on each, that is Google’s newest try to declare the largest display in your house. Its Google House good audio system (slowly being rebranded underneath the Google Nest title) are already in tens of millions of houses, however we’re visible creatures, and displays are nonetheless the golden goose.

Tool and hardware

Once more, Google is highlighting the instrument for this Chromecast as it if truth be told has a consumer interface. Earlier Chromecasts simplest can help you solid no matter you have been already streaming to your telephone or PC — a simplicity that used to be key to its good fortune but in addition in the long run ended in customers on the lookout for a substitute.

Nonetheless, Govil-Pai highlighted lately what precisely Google TV allows you to do. You’ll seek for content material, however Google TV’s primary house web page additionally displays titles pulled from your whole streaming products and services like Netflix, Disney+, HBO Max, Peacock, France.television, Rakuten, Viki, and YouTube. (It additionally displays choices from different channels that you simply don’t have, to tease what you’re lacking out on). A large bite of the consumer interface is devoted to ideas of films and TV displays that Google thinks it’s possible you’ll wish to watch.

The hardware could also be maintaining with this paradigm shift. If customers are going to be doing greater than casting, Google has made certain Chromecast with Google TV ships with its personal faraway regulate, in contrast to its predecessors. The faraway includes a directional pad and devoted buttons for Google Assistant, YouTube, and Netflix. It additionally has programmable TV controls for energy, quantity, and enter so that you (perhaps) can use simply the only faraway in your TV.

Chromecast with Google TV and remote

Chromecast with Google TV helps 4K HDR at as much as 60 frames in step with 2nd. It really works with more than one Google accounts, in addition to Bluetooth gadgets and USB-to-Ethernet adapters.

After all, the cost tag additional confirms Google is aggressively pursuing the distance once more. At $50, Chromecast with Google TV prices $20 lower than the Chromecast Extremely.


Up to now 2020 has noticed quite a few recreation streaming products and services debut in some shape, together with Microsoft xCloud, Nvidia GeForce Now, and as of remaining week Amazon Luna. Google introduced Stadia in November 2019, however the reaction has been lukewarm at very best.

It’s thus unexpected that Chromecast with Google TV doesn’t improve Stadia at release (improve will come someday within the first part of 2021). At lately’s tournament, Google reserved all Stadia communicate for the Pixel five and Pixel 4a 5G segment.

Possibly, Google will communicate up Stadia for the brand new Chromecast when the corporate deems it able in your TV. Perhaps a “Chromecast with Stadia” package (that comes with the Stadia Controller) is within the works.


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