Home / News / Eloelo raises $2.1M for creator-led social gaming platform in India

Eloelo raises $2.1M for creator-led social gaming platform in India

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Eloelo, a startup this is India’s quickest rising creator-led reside social gaming platform, has raised $2.1 million in investment.

Based in August 2020 by means of Saurabh Pandey and Akshay Dubey, Eloelo is a livestreaming and social gaming platform. It brings indigenous actions like tambola, antakshari, chidiya udd, musical chairs, and gifted performers in reside codecs with creators internet hosting video games for his or her group of fanatics.

Eloelo has noticed a 15 instances spike in customers during the last six months, crossing 1,000,000 customers at the platform with over 100 million sport occasions recorded. Over 50% of the consumer base is feminine. Eloelo’s platform supplies a reside interactive skilled the place as a substitute of simply observing gameshows or occasions customers can take part and turn into interactive stars.

They’d interest for the writer financial system, as Pandey used to do stand-up comedy and controlled his mom’s Youtube channel previous.


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“We began as content material creators on social media and learned how few way existed for creators to monetize immediately from their audiences,” Pandey stated in an e mail to GamesBeat. “Creators internet hosting indigenous social video games reside was once a novel perception we had after staring at how Anchors host gameshows on TV or how households play such actually social video games in combination.”

The investment

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Above: Saraubh Pandey and Ashkay Dubey are the founders of Eloelo.

Symbol Credit score: Eloelo

The pre-series A spherical was once led by means of Waterbridge Ventures and Lumikai Fund. The latter is India’s first gaming and interactive media undertaking capital fund. Higher Capital and skill control company Exceed Leisure additionally participated within the spherical.

Eloelo introduced its beta in September 2020, and the core mission introduced in January. The Bangalore-based corporate will use the cash to reinforce its writer partnerships in addition to release new reside sport codecs, scaling the platform so it may well get its subsequent 10 million customers.

“India’s writer financial system is the quickest rising on the planet, and the most important untapped target market on this area is girls creators and influencers,” stated Justin Shriram Keeling, cofounder of Lumikai, in an e mail with GamesBeat. “Eloelo has created a uniquely healthy, amusing and colourful platform for creators to make use of their proprietary, lean-forward social gaming codecs for households and pals can play in combination in a protected setting. Eloelo’s enlargement to over 100 million-plus sport periods in beneath 9 months speaks for itself — and with greater than 10,000 creators already onboard organically they’ve demonstrated that any one from any background can turn into a long term gaming celebrity.”

Pandey, CEO of Eloelo, stated in an e mail to GamesBeat that reside video is more and more resonating with fanatics because it is helping them construct original relationships with creators. These days, customers spend anyplace between 30 mins to 35 mins day by day playing reside video games and livestreams at the app.

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Above: Eloelo app

Symbol Credit score: Eloelo

Within the subsequent 12 months, Eloelo will release a couple of creator-led reside video games and match codecs that liberate monetization for creators and interactive leisure for customers, Pandey stated.

Eloelo is situated on the intersection of essentially the most writer financial system and reside social gaming developments. International parallels to EloElo’s fashion may also be drawn to very large corporations in China akin to Bigo Are living, which has a focal point on reside streaming does $2 billion in annual revenues, and Hago, which had over 100 million downloads in India earlier than the Chinese language apps ban.

Ravi Kaushik, spouse at Waterbridge Ventures, stated in a remark that the founders are development a novel gamified livestreaming platform for content material creators, and they’ve best-in-class engagement and retention metrics for greater than one million companions.

Dubey, cofounder at Eloelo, stated in an e mail that India has greater than 5 million creators, however 97% of them have very restricted source of revenue alternatives. With a differentiated providing, the corporate has noticed a large number of pleasure from creators who’ve joined the platform and invited their fanatics from social platforms as smartly, Dubey stated.

Long term imaginative and prescient

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Above: Eloelo app

Symbol Credit score: Eloelo

Eloelo is including many extra reside sport templates for creators to host for his or her fanatics. It has additionally began a writer program the place apart from monetization, creators are supplied with knowledge and insights from their reside occasions in conjunction with steering to lend a hand develop to 10 million customers over the following 12 months.

The corporate has 22 staff. The preliminary target audience is India, however the corporate might trial to scale globally as smartly. The product imaginative and prescient is to construct a actually interactive, inclusive platform the place creators host reside video games and customers in finding it to be a protected, entertaining enjoy to unwind, Pandey stated.

The corporate stated content material creators experimenting with a couple of codecs to exhibit original dimensions in their persona with audiences.


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