Ex-Aston Martin CEO says Rivian fired it over concerns about ‘toxic bro culture’

A former Rivian government is accusing the electrical automotive startup of firing her over considerations a couple of “poisonous brotherhood” within the corporate.

In a Medium submit revealed on Thursday afternoon, Laura Schwab, who joined Rivian past due remaining 12 months from Aston Martin, describes the corporate as a “boys membership” the place ladies executives like her are excluded from essential conferences and sidelined.

“Rivian brazenly brags about its tradition, so it was once a crushing blow after I joined the corporate and nearly straight away witnessed its poisonous bro tradition that marginalizes ladies and contributes to the corporate’s wrongdoing,” she stated. “I introduced up considerations to HR about gender discrimination from my managers, the ‘boys’ membership’ tradition, and the affect this has on me, my group, and the corporate. Two days later, my boss fired me.”

Rivian spokeswoman Amy Mast declined to touch upon Schwab’s submit and the allegations. She famous the constraints of the corporate’s lull length as a part of its preliminary public providing in August. The corporate is anticipated to record at the Nasdaq subsequent week.

In a LinkedIn submit, Schwab additionally stated she’s sued Rivian for gender discrimination and retaliation.

Schwab, who prior to now served as president of the USA department of Aston Martin, was once appointed remaining November as senior vp of gross sales and advertising and marketing for Rivian. It was once a high-profile addition to the corporate after 20 years of operating with the well-known British luxurious emblem in addition to Jaguar Land Rover.

Schwab’s submit is named “Existence Outdoor the Boys Membership: Why I Talked (and Launched) Rivian Poisonous Bro’s Tradition.” In it, Schwab stated she was once “excited” to sign up for Rivian, however that pleasure briefly become emotions of marginalization after an alleged trend of exclusion a few of the corporate’s best executives.

“In spite of my 20 years of automobile enjoy and a place of VP of Gross sales and Advertising and marketing, I used to be excluded from essential conferences that affected our venture and my group,” Schwab wrote. “Over and over, considerations had been raised about automobile pricing and production points in time, however no person listened, even if I’ve in depth enjoy launching and pricing automobiles. It wasn’t till my (much less skilled) male colleagues got here up with the very same concepts that the economic director would reply. I’ve by no means skilled such blatant marginalization all over my years within the auto trade.”

It was once no longer straight away transparent who’s Rivian’s leader industrial officer, and who Schwab stated she reported and was once fired via. The corporate does no longer record this kind of state of affairs on its website online or in its IPO registration shape.

Schwab claimed her boss stated the cause of her dismissal was once a “larger reorganization.” Schwab argues that she was once the one person who “reorganized” although.

“I identified that it was once no accident that my task was once fired, and he raised my considerations about bro tradition and gender discrimination simply two days in the past,” she stated. “The individual I known as selling discriminatory tradition is the person who terminated me.”

Schwab was once reached via Long run Information, who didn’t straight away reply for remark.

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