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Gong raises $200 million to surface sales insights with AI

Gong.io, a startup offering an “intelligence platform” for undertaking gross sales groups, these days nabbed $200 million in investment at a $2.2 billion valuation, up from a $750 million valuation in December 2019 when the corporate raised $65 million. Gong CEO and cofounder Amit Bendov says the brand new capital shall be put towards gratifying call for for Gong’s merchandise and reinforcing the company’s management because it invests in product, engineering, and go-to-market groups.

A whopping 46% of business-to-business (B2B) gross sales reps listing lead amount and high quality as their most sensible problem. That’s unsurprising for the reason that simplest 44% of businesses use lead scoring programs (consistent with a 2013 record by means of Choice Tree and Lattice) and simplest five% of salespeople say leads they obtain from advertising are “very top of the range.” Suboptimal and not on time leads could have catastrophic results — Harvard Trade Evaluation discovered that there’s a 10 occasions drop in lead qualification when reps wait longer than five mins to reply and a 400% lower after they reply inside 10 mins as opposed to five mins.

Gong’s resolution is designed to discover patterns in gross sales knowledge, resulting in insights that ostensibly assist building up gross sales, cut back churn, and building up marketplace proportion. It captures buyer interactions over the telephone, video, e mail, and face-to-face and integrates this with buyer dating control knowledge, mining messaging for doubtlessly related subjects of dialog and data at the festival. The usage of Gong, reps and executives can audit the knowledge analytics pipeline, customizing departmental dashboards for heightened self belief in forecasts that improve different groups’ productiveness.


Gong finds how gross sales reps are functioning on a person foundation, together with the varieties of questions they ask, how they speak about pricing, and their “talk-to-listen” ratio. It juxtaposes this in opposition to the remainder of the corporate’s (and business’s) benchmarks and offers personalised suggestions, whilst on the similar time taking pictures and indexing each phrase from conversations to lead them to more uncomplicated to seek out. Customers, who the platform routinely units up with the best knowledge permissions, can program signals for any time a specific key phrase comes up in offers.

Gong gives out-of-the-box integration with all place of work suites and video name programs and with maximum cloud telephony programs, in addition to an extensible API that permits it for use with any on-premises or legacy machine. The method begins with a G Suite or Outlook 365 calendar integration that scans gross sales reps’ calendars for upcoming gross sales conferences, calls, or demos. A bot joins each and every scheduled name as a digital assembly attendee to file the consultation’s audio and video, which it encrypts and uploads to Amazon Internet Services and products (AWS) servers. Every name is transcribed from speech to textual content routinely (with 85% to 90% accuracy), and as soon as a choice is done, Gong employs device studying to accomplish research on the particular person and mixture stage.

In line with Bendov, Gong has over 1,300 shoppers, together with manufacturers like Autodesk, Hubspot, LinkedIn, MuleSoft, Outreach, PayPal, Shopify, Slack, Twilio, Zillow, and Zoominfo, reflecting 2.five occasions income expansion year-to-date in 2020. (In 2018 and 2019, Gong reported five occasions and three times year-over-year income expansion, respectively.) In a testomony to the corporate’s scale, it helps over 64,000 gross sales reps (up from 45,000 closing December), billions of shopper interactions, and trillions of name mins.

Coatue led the sequence D funding in San Francisco-based Gong, which brings the startup’s general raised to $334 million. The spherical noticed participation from Index Ventures, Salesforce Ventures, Thrive Capital, Battery Ventures, NextWorld Capital, Norwest Mission Companions, Sequoia Capital, and Wing Mission Capital. Final yr, Gong doubled its personnel, and the corporate intends so as to add 150 extra jobs in 2020, together with 100 jobs in AI, engineering, knowledge science, and different fields at its Israeli R&D heart, which just lately relocated from Herzliya to Ramat Gan.

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