Home / News / Google Maps Platform targets on-demand rides and deliveries with new location and routing tools

Google Maps Platform targets on-demand rides and deliveries with new location and routing tools

Google introduced a notable growth to the Google Maps Platform nowadays, one that may give ride-hailing corporations and on-demand supply services and products get right of entry to to extra location and navigation smarts.

Meals supply services and products have noticed a specifically sturdy surge in call for as pandemic-wary customers keep away from busy eateries and extra eating places are pressured to depend on takeout services and products. This pattern has additionally permeated the retail panorama, the place supply drivers are in top call for.

Google introduced the primary incarnation of its Maps ride-sharing product again in 2018 as a part of the Google Maps Platform release. The characteristic enabled builders from ride-hailing corporations like MyTaxi to combine turn-by-turn navigation, voice steering, real-time site visitors knowledge, rerouting, and extra acquainted options from the shopper model of Google Maps. This protects drivers the inconvenience of switching between their major motive force app and third-party navigation apps corresponding to Waze, Right here, and Google Maps. It additionally guarantees extra correct location information that is helping ride-hailing platforms allocate essentially the most readily to be had motive force.

From nowadays, Google is pushing a handful of latest options into restricted availability.

Map information

“On-demand rides & deliveries,” as the brand new providing is named, ships with a characteristic known as “routes most popular.” This builds on Google’s present Routes APIs and displays the rider key knowledge, corresponding to the motive force’s ETA and expected direction and a worth estimation displayed on a map. It additionally supplies optimized routing for two-wheeled cars, which is especially helpful for meals supply drivers who may experience motorcycles and bikes. Drivers too can customise their routes to take the shortest or quickest choice or bypass toll roads.

The brand new Google Maps Platform additionally supplies “shuttle & order growth,” which conveys drivers’ real-time standing as they proceed alongside their direction. This provides the buyer an immediate view in their motive force’s present location, deliberate direction, and ETA, whilst additionally exhibiting reside site visitors stipulations that may have an effect on shuttle occasions.

Google mentioned it’s been trying out those new options with shoppers for greater than a 12 months already, together with with Indian on-demand supply corporate Dunzo, which occurs to rely Google as an investor.

google maps platform targets on demand rides and deliveries with new location and routing tools - Google Maps Platform targets on-demand rides and deliveries with new location and routing tools

Above: Indian on-demand supply corporate Dunzo has been trying out the brand new Google Maps Platform, together with Go back and forth & Order Development

On-demand shipping corporations can now get right of entry to a characteristic known as “close by drivers” that allows them to extra simply in finding and deploy the nearest motive force or courier. That is powered by means of what Google senior product supervisor Eli Danziger calls “enhanced in-app navigation,” which speedily (and mechanically) updates motive force places.

Whilst on-demand shipping corporations can expand all of those options and functionalities themselves the use of maps equipped by means of 0.33 events, tapping Google’s 15-plus years of revel in in map and placement generation saves them the trouble and expense of doing so.

Along with Dunzo, Google has been running with China’s Didi Chuxing, which has been slowly increasing its ride-hailing carrier into world markets, in addition to Indonesia’s Gojek and Europe’s Unfastened Now, which is a three way partnership between BMW and Daimler.

Uber may be a long-time Google Maps buyer, however Google couldn’t ascertain whether or not the ride-hailing massive is the use of any facet of this on-demand rides & deliveries product.


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