In his new documentary concerning the fall of Theranos and its media-savvy CEO Elizabeth Holmes, director Alex Gibney needed to combat with a query of motivation: Why did Holmes stay the charade going for goodbye?
“I don’t assume it was once outright greed,” Gibney stated on the most recent episode of Recode Media. “I don’t assume she’s Bernie Madoff. I believe she believed within the challenge. I additionally assume she believed within the concept of who she was once, proper? However occasionally, that’s now not the excellent news, it’s in truth the unhealthy information, as it’s a variation of the tip justifies the manner, proper?”
He recounted to Recode’s Peter Kafka how Holmes and her deputies deliberately formed Theranos’ public symbol to be Apple-esque, even bringing in famed documentarian Errol Morris to movie Holmes — simply as he had executed together with her idol, Apple CEO Steve Jobs. However Gibney thinks the altruistic imaginative and prescient of the corporate’s infamously fictitious blood-testing generation is the actual trick that helped Holmes “lie extra successfully.”
He cited an experiment carried out through Predictably Irrational creator Dan Ariely, wherein members roll a die to resolve what quantity of money they make — so, rolling a 6 manner $6, as an example. And the learn about requested the ones members to self-report what numbers got here up.
“It seems that the folks in pursuit of their very own achieve are extremely fortunate, that means they cheat,” Gibney stated. “After which they put them at the lie detector to mention, ‘Smartly, did you cheat?’ And so they say no. And naturally the lie detector alternatives up the lie immediately.”
“Then they do a 2d experiment,” he added. “They are saying all of the cash is gonna move to a charity that advantages orphans. And also you’d be expecting that they might cheat much less, however if truth be told they cheat extra. And once they put them at the lie detector, the lie detector can’t hit upon the lie. Why? As a result of there’s no stress between this perception of, at the one hand, I would like extra money, however I believe it’s unsuitable.”
Gibney’s documentary, The Inventor: Out For Blood In Silicon Valley, premieres March 18 on HBO.