Home / News / Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Google Lens can be utilized to translate menus and spotlight the highest foods, it might inform you all about native artwork installations, and now it’s being utilized by Netflix to advertise the brand new season of Stranger Issues.

First debuted in 2017, Google Lens is the web large’s laptop vision-powered, augmented reality-infused seek device that may acknowledge billions of entities in the true international, together with animals and celebrities. Now, for sooner or later best, those that purchase a print version of the New York Instances will be capable of level their telephone’s digicam at one in every of 3 Netflix commercials for Starcourt Mall (a fictional mall in Stranger Issues) and convey it to lifestyles.

netflix taps google lens to bring stranger things newspaper ad to life - Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Above: Starcourt Mall advert (New York Instances)

Google is the most recent in a line of generation firms to spouse with Netflix to advertise the 3rd season of Stranger Issues — previous this week Microsoft embraced 1980s’ nostalgia through launching a Home windows 1.zero app that allows more youthful customers to experience enjoy the sooner days of desktop computing — with Stranger Issues deeply embedded into the app.

The ones wishing to unencumber the most recent Stranger Issues commercials in as of late’s New York Instances will want Google Assistant on Android or the principle Google app on iOS units, whilst Lens may be to be had within the digicam app on some Android telephones.

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