Home / News / Niko Partners: Asia’s cloud gaming addressable market will triple to 500M by 2025

Niko Partners: Asia’s cloud gaming addressable market will triple to 500M by 2025

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Cloud gaming may just succeed in an addressable marketplace of about 150 million other people in 2021, however exact numbers of cloud gaming customers are smaller than that, consistent with a file by way of marketplace researcher Niko Companions.

Niko Companions estimated the addressable marketplace for cloud gaming is ready 10% of the full inhabitants of one.five billion avid gamers within the Asian area these days. However that might develop to greater than 500 million by way of 2025, Niko stated. This doesn’t imply 150 million cloud gaming subscribers are these days within the area. It manner that’s the conceivable succeed in if everybody who may just join if truth be told did.

Niko didn’t say precisely what number of subscribers cloud gaming has presently. The file covers the total area, present products and services, and the outlook in international locations together with China, South Korea, Japan, Chinese language Taipei, Indonesia, Malaysia, Singapore, Vietnam, Thailand, Philippines, and India.

Niko stated that of the 1.five billion avid gamers in Asia, about 1.four billion are enjoying on cellular, 550 million are enjoying on PC, and 50 million are enjoying on consoles.


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“As with many sides of gaming, Asia is main the way in which in cloud gaming too. That is true each in relation to infrastructure and choice of firms within the area with marketplace in a position merchandise,” stated Lisa Cosmas Hanson, president of Niko Companions, in an e-mail to GamesBeat.

Asia is a mobile-first gaming marketplace and the general public’s first revel in with cloud gaming shall be on smartphones. Subsequently, 5G shall be a key requirement for the viability of cloud gaming. Cloud gaming firms and the wider video games business will want to focal point on 3 key spaces to make sure they may be able to be offering a fine quality carrier to customers: infrastructure and community, content material and revel in, and price and value.

Cloud gaming continues to be in its infancy inside the area, with just a few international locations providing cloud gaming products and services. South Korea, Japan, and Taiwan are probably the most advanced cloud gaming markets in Asia, whilst the Philippines, Malaysia, and India are the least advanced.

Niko believes that South Korea is probably the most viable marketplace for cloud gaming these days, with SKT 5GX Cloud Recreation (Xbox) being the possibly carrier to be successful given its benefit in content material, accessibility, and price, paired with sturdy 5G and broadband infrastructure around the marketplace in addition to an already sturdy gaming tradition.

Niko Partners Asias cloud gaming addressable market will triple to - Niko Partners: Asia’s cloud gaming addressable market will triple to 500M by 2025

Above: Niko Companions notes the web infrastructure in the back of video games in China.

Symbol Credit score: Niko Companions

Whilst cloud gaming will permit cellular avid gamers to get right of entry to high-end console and PC video games for the primary time, it’ll additionally permit avid gamers with low-end smartphones to play high-end cellular video games with out compromising on graphical high quality or efficiency.

Cloud gaming calls for a constant web connection to supply a excellent consumer revel in. Whilst some low resource-intensive and slow-paced video games might paintings positive on 4G, it’s transparent that 5G or fiber broadband is wanted in an effort to actually benefit from the cloud gaming revel in. Cloud gaming may be reliant upon the underlying generation stack, community, and server parts at each degree of content material supply. That implies firms and governments should make a large number of investments.

The file highlights firms which might be regarded as key to the cloud gaming marketplace: Tencent (Xianyou), Xbox (Cloud Gaming with Xbox Recreation Go), Ubitus’ (B2B cloud gaming resolution), RemoteMyApp’ (B2B and Vortex.gg), Nvidia (GeForce Now), and Blacknut (B2B & B2C cloud gaming resolution).

Tencent’s Xianyou cloud gaming platform introduced in April 2020 and provides over 100 video games throughout cellular, PC, and TV. Xianyou’s number one focal point is providing cellular video games within the cloud, with WeChat and QQ login integration to supply a unbroken revel in for current cellular avid gamers. Xianyou will be offering a brand new controller created for cellular avid gamers to play console-like video games.

“Firms that personal a couple of portions of the cloud gaming price chain will no doubt have a aggressive benefit,” Cosmas Hanson stated. “There are a lot of firms running in Asia which might be well-positioned to be successful. The corporations integrated in our ecosystem chart are consultant of each and every section however now not a complete checklist.”


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