Home / News / Playtika acquires casual mobile game maker Wooga for over $100 million

Playtika acquires casual mobile game maker Wooga for over $100 million

Social on line casino recreation massive Playtika introduced it has finished its acquisition of Wooga, the Berlin-based maker of informal video games. We heard the cost was once greater than $100 million.

Playtika will pick out up just about 190 workers within the deal, and it’s going to stay all the crew and its chief, Jens Begemann, who based Wooga in 2009 and helped experience cell video games because it become a $70 billion business. Playtika isn’t pronouncing how a lot it paid.

Wooga rose to prominence in cell video games at the energy of informal titles like Diamond Sprint and Bubble Island. After an ill-fated enlargement into hardcore video games, the corporate reduced in size by the use of layoffs and curious about its core energy: story-based informal video games like June’s Adventure and Pearl’s Peril. In the ones video games, gamers remedy puzzles and to find items hidden in scenes.

playtika acquires casual mobile game maker wooga for over 100 million - Playtika acquires casual mobile game maker Wooga for over $100 million

Above: Jens Begemann, the CEO of Wooga, on the corporate’s colourful Berlin headquarters.

Symbol Credit score: Dean Takahashi

Herzliya, Israel-based Playtika, in the meantime, was once based in 2010 via Robert Antokol, CEO, and Uri Shahak. The corporate’s Slotomania recreation was once successful, and playing corporate Caesars Interactive purchased the corporate at a valuation of $150 million in 2011. Slotomania nonetheless generates about $20 million to $22 million a month, in line with a file via analyst company Eilers & Krejcik Gaming.

“We see nice alternatives for Playtika within the informal video games style and our acquisition of Wooga firmly positions us for this subsequent section of our evolution” mentioned Antokol in a remark. “Playtika’s strengths in imposing live-operations, complex AI and efficiency advertising and marketing at-scale will function an international springboard for Wooga’s creativity in ideating and creating profitable story-led titles. In combination we’ll carry audiences international a complete new degree of recreation reports that by no means stop to captivate and amaze. The Wooga crew is pushed and passionate, has sturdy management and we’re delighted to have them sign up for the Playtika circle of relatives.”

Playtika shot to the highest of the social on line casino video games marketplace, the place it has a No. 1 marketplace percentage with 28.6 p.c of the overall marketplace and $372 million in third-quarter earnings, the analysts mentioned. They famous that Playtika is greater than two times the dimensions of its nearest competitor, Aristocrat.

It’s no marvel that Playtika itself was once received for a 2d time via a consortium led via China’s Large for $four.four billion in 2016.

1543830690 742 playtika acquires casual mobile game maker wooga for over 100 million - Playtika acquires casual mobile game maker Wooga for over $100 million

Above: Jens Begemann, the CEO of Wooga, on the “Wall of Reputation,” the place even canceled video games are commemorated.

Symbol Credit score: Dean Takahashi

The Wooga acquisition marks an important step within the execution of Playtika’s diversification technique into a brand new style of video games. Following the purchase, part of Playtika’s titles might be informal video games.

Playtika’s enlargement into new recreation genres started in October 2017 with its acquisition of informal video games corporate Jelly Button Video games, which has since observed twelve-fold earnings expansion.

The corporations mentioned that Wooga will mix sturdy inventive and story-driven features at the side of Playtika’s data-driven personalization, live-operations and function advertising and marketing experience.

“That is an ideal day for Wooga. Turning into a part of Playtika is opening the following bankruptcy within the historical past of our corporate”, mentioned Begemann, in a remark. “This is a very herbal have compatibility for each events: we have now the experience in developing and launching story-driven informal video games, Playtika has the applied sciences to assist us scale and succeed in new audiences to proceed our expansion.”

1543830690 373 playtika acquires casual mobile game maker wooga for over 100 million - Playtika acquires casual mobile game maker Wooga for over $100 million

Above: Elad Kushnir (left) and Robert Antokol of Playtika.

Symbol Credit score: Dean Takahashi

Playtika has 22 million per 30 days energetic customers enjoying its titles, and it now has greater than 2,000 workers in 12 workplaces, together with Tel-Aviv, London, Montreal, Chicago, Las Vegas, Santa Monica, Buenos Aires, Tokyo, Kiev, Bucharest, Minsk, Dnepr, and Vinnitsa.

In an electronic mail, a spokesperson for Playtika mentioned, “We really feel a powerful connection between the 2 corporations — sharing an identical values and a an identical tradition — which is very important for integrating Wooga effectively into Playtika. Moreover, Wooga’s location will give us get admission to to the fantastic skill hub in Berlin.”

Wooga mentioned it completed its turnaround and it’s going to be more straightforward to compete whilst being a part of a bigger corporate. Wooga additionally mentioned in an electronic mail, “VCs generally make investments for a restricted time and would have sought after to promote their stocks within the subsequent years. As an alternative of getting that repeatedly looming over us, it was once the precise determination to now spouse with a brand new proprietor that may develop with us.”

Wooga’s product portfolio will proceed to stick the similar.

About Omar Salto

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