Home / News / Priceline’s acquisition of Booking.com was so transformational that it’s changing its name to Booking Holdings

Priceline’s acquisition of Booking.com was so transformational that it’s changing its name to Booking Holdings

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Check out its inventory worth since.

On-line trip corporate Priceline Crew introduced nowadays that it’s converting its title to Reserving Holdings. The title trade is becoming, as Priceline’s 2005 acquisition of Reserving.com helped flip the corporate round — some of the few web comebacks that if truth be told labored.

Priceline had long past public on the peak of the dot-com bubble, and therefore noticed its inventory tumble. Reserving.com, which had extra international title popularity than Priceline.com, helped Priceline build up its extra successful world lodge reserving trade.

These days’s inventory worth of above $1,900 is just about 30,000 % greater than what it used to be at its lowest level in October 2002.

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Different companies underneath the brand new Reserving Holdings umbrella come with Kayak.com, Rentalcars.com and OpenTable. Its inventory will start buying and selling underneath the brand new Nasdaq ticker image BKNG subsequent week.


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